Unicharm Corporation (President and CEO: Takahiro Fujiwara) is pleased to announce the results of its "Survey on Children's Summer Sleep and Bedtime Routines" conducted among 1,000 parents ahead of the peak summer season. This initiative is driven by the brand's commitment to supporting children's desire to "want to put them on themselves!" with its nighttime diapers, "Oyasumi Man." The survey revealed that approximately three out of four parents struggle with getting their children to sleep, and despite trying various methods, many are not seeing effective results. In response, Unicharm proposes a new routine, "Oyasumi Switch," supervised by Dr. Mariko Morita, a pediatric sleep consultant, to help children naturally transition into sleep mode on their own. ■ Survey Findings and Proposed Solutions to Challenges 1. 86.5% of parents responded that "sufficient sleep" is essential for children to enjoy summer energetically. 2. However, approximately 3 out of 4 parents struggle with daily "bedtime routines." 3. 94.9% of parents feel they are not seeing results despite trying various "bedtime" methods. 4. The key to overcoming the current situation is to foster children's "self-initiative." 5. Pediatric Sleep Consultant Dr. Mariko Morita supervises the new routine, "Oyasumi Switch." ■ Expert Profile Dr. Mariko Morita, Pediatric Sleep Consultant and Physician Graduated from the Faculty of Medicine, University of Tokyo in 2012. After working part-time at the Sleep Medicine Center, Showa University Hospital East Hospital from 2019, she currently provides counseling on infant sleep problems, conducts lectures for childcare providers and medical professionals, supervises app development, and trains pediatric sleep consultants. She supports parents in achieving a child-rearing approach centered on their own values through resolving night crying. ■ Survey Overview Survey Name: Survey on the Actual Situation of Children's Summer Sleep and "Bedtime Routines" Survey Period: June 5