Unicharm Wins Runner-Up Prize at the 18th Japan Marketing Awards for World's First 'RefF' Horizontal Recycling Technology for Used Diapers
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84/100
N1 Content Completeness
9
AI Summary (NQ-processed)
Unicharm announced that its 'RefF' horizontal recycling initiative for used diapers received the runner-up prize at the 18th Japan Marketing Awards. The award recognizes the company's circular resource model and contribution to a sustainable future. Following its 2024 launch in Kyushu, 'Mamypoko Pants RefF' will expand its sales area to the Kanto region starting in May 2026.
AI Analysis
Frequently Asked Questions
- Q: What is RefF?
- A: It is the world's first horizontal recycling technology developed by Unicharm that creates paper diapers from used paper diapers.
- Q: Where is it sold?
- A: Launched in Kyushu in 2024, and expanding sales mainly to the Kanto region from May 2026.
- Q: What kind of process is used?
- A: The collected diapers undergo proprietary ozone processing to recycle them into safe, hygienic pulp.