Uni-Charm Conducts 'Survey on Scent and Memory in Childcare' - 'Baby's Scent' Evokes Affection and Creates 'Moments of Happiness in Childcare'

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Uni-Charm Corporation conducted a survey on scent and memory in childcare, revealing that nearly half of happy moments in newborn care are 'when smelling the baby's scent,' with 42.7% feeling 'affection.' This led to the development of 'Moony Baby Wipes Happy Baby Citrus Scent.'

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Uni-Charm Corporation conducted a survey on scent and memory in childcare, revealing that nearly half of happy moments in newborn care are 'when smelling the baby's scent,' with 42.7% feeling 'affection.' This led to the development of 'Moony Baby Wipes Happy Baby Citrus Scent.'

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Source: https://prtimes.jp/main/html/rd/p/000000175.000026351.html | Date: Date unavailable

Uni-Charm Corporation (Representative Director, President and CEO: Takahisa Takahara) conducted a survey on 'Scent and Memory in Childcare' targeting individuals with childcare experience and current guardians of preschool children. The results revealed that approximately half of the happy moments during newborn care were 'when smelling the baby's scent,' and at that time, 42.7% responded that they 'feel affection,' indicating a strong connection between the baby's unique scent and the feeling of affection. Furthermore, it was found that over half of those currently raising children seek 'mood change through scent' in their daily lives, highlighting scent as one of the triggers for refreshment. ■ Summary of Survey Results Scent brings 'happiness' in childcare: 49.0% of mothers and fathers responded that 'smelling the newborn baby's scent' was a moment of happiness during newborn care. It was found that the sense of smell contributes to parental happiness, second only to touch (touching hands and feet). Trigger for evoking 'affection': The most common emotion when smelling the scent was 'feeling affection (42.7%)'. This was followed by 'feeling happy (37.3%)' and 'feeling soothed (35.0%)', revealing that 'baby's scent' is linked to positive emotions. 'Scent' as a means of refreshment: Approximately 90% of individuals with childcare experience seek mood change or refreshment, and over half responded that they 'want to relax with scent'. ■ Survey Outline Survey method: Internet survey Survey period: April 2, 2026 - April 3, 2026 Target audience: Men and women in their 20s to 40s who currently change disposable diapers or have experience raising children who have graduated from disposable diapers. Number of respondents: 300 people ■ Survey Outline (Continued) (1) Baby's scent evokes 'happiness and affection' As a 'moment of happiness in childcare,' 'smelling the baby's scent (49.0%)' was cited second only to 'touching hands and feet (59.3%)'. Delving deeper into the emo

Uni-Charm Conducts 'Survey on Scent and Memory in Childcare' - 'Baby's Scent' Evokes Affection and Creates 'Moments of Happiness in Childcare'

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