What is the main benefit of the unerry and Payke partnership?

It enables precise behavior analysis of foreign tourists, timely multilingual push notifications, and detailed measurement of store visits and product interactions.

Is there a successful case study?

Yes, Kao Group used it for multilingual push ads to tourists, achieving a 3.5% store visit rate among those exposed to the ad.

How detailed is the campaign tracking?

It tracks the entire funnel, from the initial ad exposure and actual physical store visits down to whether the user scanned the product's barcode in-store.

AI News NQ Analysis

unerry and Payke Partner to Enhance Inbound Marketing with End-to-End Location and Purchase Data Analysis

NQ Score 84/100

N1 Content Completeness 9

AI Summary (NQ-processed)

unerry Inc. and Payke Inc. have partnered to strengthen marketing for the inbound tourism market. By integrating unerry's 'Beacon Bank SDK' into the Payke app—which boasts over 5.5 million downloads—the companies provide high-precision location analysis, multilingual push notifications, and end-to-end tracking from store visits to product scans. A campaign with Kao Group achieved a 3.5% store visit rate.

AI Analysis

Frequently Asked Questions

Q: What is the main benefit of the unerry and Payke partnership?: A: It enables precise behavior analysis of foreign tourists, timely multilingual push notifications, and detailed measurement of store visits and product interactions.
Q: Is there a successful case study?: A: Yes, Kao Group used it for multilingual push ads to tourists, achieving a 3.5% store visit rate among those exposed to the ad.
Q: How detailed is the campaign tracking?: A: It tracks the entire funnel, from the initial ad exposure and actual physical store visits down to whether the user scanned the product's barcode in-store.