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unerry Analyzes Tourism Challenges in Ota Ward, Fuchu City, and Kozushima Village for Tokyo Metropolitan Government's "FY2025 Support Program for Tourism Data Utilization through DX"

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unerry analyzes tourism challenges in Ota Ward, Fuchu City, and Kozushima Village as part of a Tokyo Metropolitan Government initiative.

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Frequently Asked Questions

Q: What is the "FY2025 Support Program for Tourism Data Utilization through DX"?
A: This is a program implemented by the Tokyo Metropolitan Government aimed at supporting the utilization of tourism data through Digital Transformation (DX) to address tourism challenges and enhance visitor experiences.
Q: What kind of data does unerry utilize in this project?
A: unerry utilizes its proprietary domestic human flow big data (240 million IDs) and various other tourism-related data to analyze visitor behavior, needs, and satisfaction.
Q: What were the main challenges identified in Ota Ward?
A: In Ota Ward, despite being a transportation hub with Haneda Airport, challenges include low intra-ward circulation, short average stays, and insufficient consumption. While airport-related circulation is observed, short stays by workers and residents in areas like Kamata limit broader economic impact.
Q: How is Fuchu City planning to address its tourism challenges?
A: Fuchu City is focusing on improving satisfaction and promoting longer stays. Analysis revealed two visitor types: purpose-driven visitors (e.g., to the racecourse) and local residents seeking leisure. The strategy now includes local residents' outings as a way to enhance regional appeal and potentially attract more external visitors.
Q: What is the primary tourism challenge for Kozushima Village?
A: The main challenge identified for Kozushima Village is the stagnation in visitor numbers during the off-season.