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Recommended for "Doyo no Ushi no Hi"! Three Types of Luxurious Fatty Eel Sushi to be Released. Beat the Summer Heat by Eating Eel!

NQ Score 38/100
N1 Content Completeness 7

Key facts

  • Recommended for "Doyo no Ushi no Hi"! Three Types of Luxurious Fatty Eel Sushi to be Released. Beat the Summer Heat by Eating Eel!
  • Furuichian Plus Co., Ltd., a member of the Umenohana Group, will release three types of sushi featuring eel for a limited time from July 8 to July 26, to coincide with the "Doyo no Ushi no Hi" (Midsummer Day of the Ox) on July 26, 2026. The products are "Oshizushi Unagi" (Pressed Eel Sushi), "Assortment of Pressed Eel Sushi & Rolled Omelet Thick Roll," and "Unagi Chirashi" (Scattered Eel Sushi), using eel from either Miyazaki Prefecture or China, with different prices. These seasonal items will be sold at Furuichian stores in department stores nationwide, aiming to promote eel as a stamina-boosting summer food and stimulate seasonal demand.
  • Source: PR TIMES
  • Date: Tue Jun 02 2026 18:00:01 GMT+0900 (Japan Standard Time)

Direct answer

Furuichian Plus Co., Ltd., a member of the Umenohana Group, will release three types of sushi featuring eel for a limited time from July 8 to July 26, to coincide with the "Doyo no Ushi no Hi" (Midsummer Day of the Ox) on July 26, 2026. The products are "Oshizushi Unagi" (Pressed Eel Sushi), "Assortment of Pressed Eel Sushi & Rolled Omelet Thick Roll," and "Unagi Chirashi" (Scattered Eel Sushi), using eel from either Miyazaki Prefecture or China, with different prices. These seasonal items will be sold at Furuichian stores in department stores nationwide, aiming to promote eel as a stamina-boosting summer food and stimulate seasonal demand.

Citation
Recommended for "Doyo no Ushi no Hi"! Three Types of Luxurious Fatty Eel Sushi to be Released. Beat the Summer Heat by Eating Eel! (Tue Jun 02 2026 18:00:01 GMT+0900 (Japan Standard Time)), PR TIMES
Source
PR TIMES
Date
Tue Jun 02 2026 18:00:01 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

Furuichian Plus Co., Ltd., a member of the Umenohana Group, will release three types of sushi featuring eel for a limited time from July 8 to July 26, to coincide with the "Doyo no Ushi no Hi" (Midsummer Day of the Ox) on July 26, 2026. The products are "Oshizushi Unagi" (Pressed Eel Sushi), "Assortment of Pressed Eel Sushi & Rolled Omelet Thick Roll," and "Unagi Chirashi" (Scattered Eel Sushi), using eel from either Miyazaki Prefecture or China, with different prices. These seasonal items will be sold at Furuichian stores in department stores nationwide, aiming to promote eel as a stamina-boosting summer food and stimulate seasonal demand.

AI Analysis

Frequently Asked Questions

Q: From when to when will Furuichian's eel sushi be available?
A: It will be available for a limited time from Wednesday, July 8, 2026, to Sunday, July 26, 2026.
Q: What types of eel sushi will be released?
A: Three types will be available: 'Oshizushi Unagi' (Pressed Eel Sushi), 'Tsumeawase Unagi Oshizushi & Dashimaki Tamago Futomaki' (Assortment of Pressed Eel Sushi & Rolled Omelet Thick Roll), and 'Unagi Chirashi' (Scattered Eel Sushi).
Q: Why do the prices differ depending on the eel's origin?
A: This is because stores use either eel from Miyazaki Prefecture or from China. Products using eel from Miyazaki are priced higher.
Q: What kind of company is 'Furuichian', which sells these products?
A: It is a sushi shop founded in 1967, now part of the Umenohana Group. It operates 100 stores mainly in department stores across Japan, offering items like inarizushi and makizushi.
Q: Why are eel products being released at this time of year?
A: It is to coincide with 'Doyo no Ushi no Hi' (Midsummer Day of the Ox), a Japanese summer custom (July 26 in 2026). There is a culture of eating eel to prevent summer fatigue, and this is a seasonal product to meet that demand.