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Four Consecutive Awards and First-Ever Win for LAT.s! Globally Recognized Deliciousness: Three 'MY ROUTINE' Protein Products Win the 'ITI Superior Taste Award 2026'!

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Weni Trading Co., Ltd. announces that three protein products from its 'MY ROUTINE' brand have won the 'Superior Taste Award 2026' by ITI (International Taste Institute). 'MY ROUTINE MAX Chocolate Flavor' earned two stars for the fourth consecutive year, 'MY ROUTINE MAX Muscat Flavor' received one star for the second consecutive year, and 'LAT.s Cookie & Cream Flavor' won one star on its debut.

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Frequently Asked Questions

Q: What award did MY ROUTINE protein win?
A: The 'ITI Superior Taste Award 2026', an international taste evaluation organized by the International Taste Institute in Belgium.
Q: Which products won how many stars?
A: MY ROUTINE MAX Chocolate won 2 stars for the 4th year, MAX Muscat 1 star for the 2nd year, and LAT.s Cookie & Cream won 1 star on its debut.
Q: What are the ITI evaluation criteria?
A: Experts assess first impression, appearance, aroma, taste, texture or aftertaste in a blind tasting format.
Q: Where can I buy the awarded products?
A: Available on MY ROUTINE's official online shop, Rakuten, Amazon, and major supermarkets nationwide.
Q: What does Weni Trading do?
A: They import and distribute watches, fashion goods, fragrances, and operate their own brands like MY ROUTINE.