Ueni Trading Co., Ltd. (head office: Taito-ku, Tokyo; President and Representative Director: Mitsuyoshi Miyagami) will launch the game-style campaign “Myroo Stacking Game” on Thursday, May 14, 2026, to commemorate the release of “MY ROUTINE POWER Chocolate Flavor 900g,” a Don Quijote-limited product from its protein brand MY ROUTINE. MY ROUTINE focuses on creating experiences that help people maintain positive health habits in everyday life, including functionality and ease of drinking. The new “MY ROUTINE POWER Chocolate Flavor 900g,” released on April 25, is a protein product that adopts a barrel-shaped bottle design to address small daily frustrations such as opening and closing zipper bags and powder spilling easily. Based on the brand’s idea of enjoying daily accumulation in a positive way, the campaign features “Myroo Stacking Game,” in which users stack the barrel-shaped bottles. Anyone can participate regardless of purchase, and the result is displayed as the number of tiers achieved, encouraging repeated challenges. About “Myroo Stacking Game”: The game is a browser-based mini game in which players compete to see how high they can stack the barrel-shaped bottles of “MY ROUTINE POWER Chocolate Flavor 900g.” With a simple but replayable design, participants can receive official e-commerce coupons or enter prize drawings depending on the number of tiers stacked. Campaign period: From 12:00 a.m. on Thursday, May 14, 2026, to 11:59 p.m. on Tuesday, June 30, 2026. How to enter: Players who achieve 12 tiers or more in “Myroo Stacking Game” can take a screenshot of the score screen and apply through either of the following methods. A: Enter on X by posting the score screen with the hashtag “#マイルー積み.” B: Enter via form by checking the play code from “Receive Benefits” on the game screen, then submitting the score screenshot and required information through the application form. Double chance with purchase: Customers who purchase MY ROUTINE series protein products at