"A gym that makes you choose the hotel" is born in Osaka's Minami district MUSCLE GATE HOTEL GYM BOUTIQUE Powered by GOLD'S GYM to grand open at Cross Hotel Osaka on August 1, 2026 (Sat) U-PROJECT Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President & CEO: Dijiro Uii; hereinafter "the Company") announces the grand opening on August 1, 2026 (Sat) of MUSCLE GATE HOTEL GYM BOUTIQUE Powered by GOLD'S GYM (Muscle Gate Hotel Gym Boutique Powered by Gold's Gym; hereinafter "the facility") within Cross Hotel Osaka, located in the Namba/Shinsaibashi area of Osaka. This new venture is made possible through a partnership with THINK Fitness Co., Ltd. (Headquarters: Koto-ku, Tokyo; President & CEO: Eiji Tezuka). Born from the concept of "a gym that makes you choose the hotel," the facility introduces a new hotel fitness model integrating accommodation, training, wellness, and recovery. Operated as an inclusive space not only for hotel guests but also for external visitors and local users, the facility offers high convenience through 24-hour, unstaffed operation, combined with a serious training environment leveraging the expertise cultivated through GOLD'S GYM's operations. The facility features comprehensive weight training machines, free weights, cable machines, and cardio equipment, plus the complete lineup of official machines from HYROX, a globally recognized fitness race. Additionally, it includes a heavy bag area and a meditation zone, enabling guests to use the space not only for physical training but also for holistic wellness. Through this facility, the Company aims to redefine value by shifting from "a gym as a hotel amenity" to "a gym that makes you choose the hotel," aspiring to establish a new standard in hotel fitness. Changing Landscape of the Hotel Fitness Market In recent years, rising health awareness and increasingly diverse lifestyles have heightened demand for high-quality training environments even during travel or business trips. Against the backdrop of