Twilio Announces MWC Participant Survey, Conversational AI Shifts from Experimentation to Operational Phase
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Twilio unveiled results from its MWC 2026 participant survey, showing conversational AI is moving beyond experimentation into operational phases, with 82% of respondents recognizing measurable value like improved ROI. Businesses are increasingly integrating AI into customer engagement strategies, anticipating that nearly 60% will transition over a quarter of customer service processes to autonomous AI agents within 12 months.