Since its founding in 1926, Tudor has continued to support challengers around the world from their wrists. From Wednesday, July 8 to Tuesday, July 14, Tudor will host its first-ever sumo-themed "Tudor Pop-Up Store 'Isetan Shinjuku Basho'" at The Stage, 1st floor of Isetan Shinjuku Men's Building. This pop-up store is the first initiative to embody the strong connection and celebrate the partnership established in May this year between Tudor and the Japan Sumo Association. The world of sumo, which pursues relentless training while preserving tradition and spirituality, deeply resonates with Tudor's passion for watchmaking and its guiding philosophy, "Born To Dare." The venue's design incorporates a new creative approach that blends the prestigious world of sumo with modern aesthetics. Furthermore, breathtaking visuals of four Makuuchi wrestlers (Kirishima, Kotonowaka, Wakamotoharu, and Takanosho) captured for this event will be unveiled for the first time. The powerful figures of the wrestlers, who embody "Born To Dare" and forge their own paths on the dohyo every day, vividly portray Tudor's identity. Following its debut at Isetan Shinjuku, this pop-up store is planned to tour various "basho" (locations) across the country. For one week, a comprehensive collection will be on display, from new releases that garnered attention at "Watches and Wonders 2026" held in Geneva last April to iconic classic models. Please enjoy the encounter with a timepiece that accompanies your challenges, along with an unparalleled sense of exhilaration, in a completely new space where unwavering conviction to constantly pursue innovation merges with a deep respect for tradition. We look forward to your visit. Tudor Pop-Up Store "Isetan Shinjuku Basho" Venue: The Stage, 1st floor, Isetan Shinjuku Men's Building 3-14-1 Shinjuku, Shinjuku-ku, Tokyo Period: July 8 (Wed), 2026 – July 14 (Tue) Opening Hours: 10:00 – 20:00 URL: https://www.imn.jp/post/108057208574 ABOUT TUDOR Tudor is an award-w