WaterAir Co., Ltd. (Headquarters: Hiroshima City, Hiroshima Prefecture, Representative Director: Shunosuke Kuniyasu), which operates the innerwear fashion brand "tu-hacci," will open its first long-awaited permanent store in the Umeda area of Osaka this summer. To commemorate this, an opening ceremony will be held on August 27 (Thu). Model, actress, and TV personality Aya Asahina will be our special guest! Furthermore, a special experiential event will be held for two days, from August 1 (Sat) to August 2 (Sun), at Lucua 1100. We have prepared a variety of special content, including free body type analysis, fitting sessions for our popular "Bra Mone" series, pre-orders for new bras, and exclusive novelty gifts. A place that deeply listens to customer voices and proposes "your unique beauty" in everyday life. In recent years, with the diversification of fashion, layered styles that intentionally show innerwear and "fashion items with built-in cups" that can also be worn as tops have become a major trend, especially on social media. Among women in their 20s and 30s, the need to maintain a beautiful body line while prioritizing comfort is rapidly increasing. Moreover, the experience of purchasing in physical stores is being re-evaluated after the COVID-19 pandemic. The market is seeing a new standard emerge with a "return to reality" movement, driven by requests to actually check "sizing" and "texture," which are difficult to discern from online images alone, and a desire to choose innerwear that suits one's body type with professional advice. As women's lifestyles diversify, there is a growing demand for innerwear that offers "comfort," "beauty," and "fashionability" all at once. tu-hacci, as a brand that meets these needs, proposes a new way of thinking about innerwear. With the theme "Enrich your life. Underwear is also a fashion component," we have aimed to provide items that enrich women's lifestyles. In the limited-time pop-up shops held across the country, we ha