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Tsubara Tsubara 30th Anniversary: “Piling up thoughts, from now on too.” Commemorative Project Starts from May 2026

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Tsuruya Yoshinobu is launching a commemorative project from May 2026 to celebrate the 30th anniversary of its best-selling baked confection, “Tsubara Tsubara.” The campaign includes special events across Japan and the sale of limited-edition products, featuring its characteristic chewy skin and Ogura red bean paste made from Hokkaido Tokachi red beans, with a new “Fuwa-Mochi Tsubara” Salted Ogura Butter also making an appearance.

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