[GW Event Participation Intent Survey] Sustained Popularity of Gourmet Events, Over Half Among 40s and 50s

Q: What are the key facts in this article?

According to a survey by TSP Taiyo Inc., the intent to participate in Golden Week events in 2026 remains at 26.0%, similar to last year. Gourmet events continue to be strongly popular, especially among people in their 40s and 50s. Individuals in their 20s show the highest participation intent.

Q: What is the direct answer?

According to a survey by TSP Taiyo Inc., the intent to participate in Golden Week events in 2026 remains at 26.0%, similar to last year. Gourmet events continue to be strongly popular, especially among people in their 40s and 50s. Individuals in their 20s show the highest participation intent.

Q: What is the source and date?

Source: https://prtimes.jp/main/html/rd/p/000000182.000056254.html | Date: Date unavailable

TSP Taiyo Inc. (Headquarters: Meguro-ku, Tokyo; President & CEO: Kago Ikezawa), an event consulting business, conducted a survey on event participation intent among people in their teens to 70s, following up on a survey from last autumn (valid responses: 1,023 people). The results show that the number of people who responded that they intend to participate in Golden Week (April 29 - May 6) events is nearly the same as last year. Among event genres, 'gourmet events' continue to be highly popular this year. [Survey Outline] Our company has been conducting internet research since fiscal year 2024 to gauge event participation intent during Golden Week. In 2025, we also conducted a survey on event participation intent during the autumn holidays to track trends. This year, the survey was conducted with the aim of gauging event participation intent during Golden Week and identifying which types of events are seeing increased demand. Target: People aged 10-70 nationwide Method: Internet research 1st round: April 5-10, 2024; Valid responses: 1,008 people 2nd round: April 14-16, 2025; Valid responses: 920 people 3rd round: August 18-25, 2025; Valid responses: 958 people 4th round: April 2-9, 2025; Valid responses: 1,023 people ■ Over half have 'no plans' to participate in GW events When asked, 'Do you plan to participate in any events during this year's (2026) Golden Week?', 26.0% of all respondents answered 'Yes, I have plans.' In surveys conducted in April 2024 and 2025, the response 'Yes, I have plans' was 25.4%, indicating a flat trend when comparing Golden Week alone. By generation, 45.9% of people in their 20s responded 'Yes, I have plans,' showing the highest intent to participate in events. For those in their teens, 30s, and 40s, the results were all around 30%. For all generations 30 and older, the response 'No plans' accounted for more than half, and compared to the August 2025 survey, the trend of 'no plans' strengthened across all generations. [Reference: Results

[GW Event Participation Intent Survey] Sustained Popularity of Gourmet Events, Over Half Among 40s and 50s

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