True Data Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Hiroyuki Yonekura; Securities Code: 4416; hereinafter "True Data") is pleased to announce that on Tuesday, June 30, 2026, True Data's advertising purchase segment data*1 will be integrated with Freakout Inc.'s (Headquarters: Minato-ku, Tokyo; President and CEO: Keiji Tokiyoshi; hereinafter "Freakout") DSP (Advertising Distribution Platform) "Red". Advertising distribution utilizing first-party data such as retail purchase data is called "retail media" and is gaining attention as a new form of advertising distribution that is not bound by third-party cookie regulations. This integration will enable companies using "Red" to utilize True Data's advertising purchase segment data, which handles approximately 65 million people's worth of ID-POS data*2 nationwide, to achieve high-precision targeting distribution and verify "purchase lift effects" offline. Through this collaboration, both companies will promote a next-generation marketing foundation that supports optimal decision-making for businesses and accelerate value creation for the entire industry. ■ Background Even with the widespread use of the internet today, it is said that approximately 90% of consumer purchases are made at physical stores*3. For many advertising agencies and advertisers, verifying offline effectiveness, i.e., "how much advertising exposure led to actual in-store purchases," has been difficult and a major challenge. Furthermore, with the strengthening of global privacy protection regulations, there is a growing need to establish new customer engagement methods that do not rely on the use of third-party cookies, which have been the foundation of traditional digital marketing. Amidst this, "retail media," where advertisers such as consumer goods manufacturers operate advertising by utilizing retail purchase data and customer bases, is experiencing rapid global growth, and its market size is expanding quickly. Against this backdrop,