True Data and SMN Vizualize the Offline Purchase Effect of Advertising for a Major Beverage Manufacturer Using Purchase Data for Ads
NQ Score
77/100
N1 Content Completeness
8
AI Summary (NQ-processed)
True Data and SMN conducted a joint verification of offline purchase effects. They demonstrated that the combined exposure of TV commercials and digital ads increases the purchase rate by approximately 3 times compared to TV alone.