Tripia Inc. (Headquarters: Sumida-ku, Tokyo; CEO: Haruya Umemoto; hereinafter "Tripia") will begin demonstrating a new tourism promotion model adapted for the AI era, set in Kusatsu Onsen, Gunma Prefecture, starting in June 2026. This demonstration will combine local experience content from creators with Tripia's reporting and AI itinerary generation technology to re-edit summer experiences in Kusatsu into multiple model courses. The project will integrate multilingual promotion, direct booking channels for accommodations, and performance measurement. Tripia believes that in an era where generative AI mass-produces tourism information, the value of firsthand information obtained by people on-site increases. The company aims to build a sustainable tourism promotion model beneficial to regions, accommodations, creators, and travelers. This demonstration is being conducted in cooperation with "Hotel Sakurai," an accommodation facility in Kusatsu Onsen. Background: Tourism Promotion Shifts from "Information Volume" to "Experience Quality" Travelers' information gathering methods have diversified, moving from search and booking sites to Instagram, TikTok, YouTube, AI search, and travel planning apps. Simultaneously, the spread of AI has led to an increase in AI-generated travel articles and model course suggestions. However, what travelers truly seek is not a large volume of information, but the real experiences of people who have actually visited: "What kind of time can I spend there?" "Who would be fun to go with?" "Can I replicate the experience I saw in photos?" To meet these needs, information design that closely mirrors travel behavior, combining on-site experiences, local firsthand information, seasonality, travel routes, photo spots, and booking channels, is essential. Tripia believes that the value of real-life experience promotion by people is increasing in the AI era. Tripia Studio's content creation screen 1. Tripia Studio's content creation screen 2 Challeng