LADOR (Lador), a high-performance hair care brand from Korea that introduces the new concept of "hair skincare," participated in the beauty influencer event "Cinderella EXPO 9th," held on June 5, 2026. Organized by the beauty media platform "Cinderella Fit," this event was themed "Care begets care. Softening the world through beauty." The venue attracted numerous beauty influencers, many of whom visited the LADOR booth. At the event, LADOR offered an interactive experience zone featuring its most popular products. Attendees were able to try the brand's perfume hair oil series—known as "perfume for your hair," which has gained popularity on social media—as well as its signature intensive repair treatment, "Hair Fill-Up," both of which received enthusiastic responses. Growing recognition as a brand that "completes your everyday life" LADOR is a hair care brand established in Korea in 2007. The brand name combines the words "Laboratory" and "adorable," reflecting its commitment to scientifically grounded formulations and enjoyable daily use. Under its slogan "Completing your everyday life, LADOR," the brand often spends over a year developing a single product, emphasizing meticulous research and refinement. This sincere approach to product development was highly praised by attendees, who are particularly attuned to beauty innovation. Popular products that drew attention at the event ◾️ Perfume Hair Oil—The viral "perfume for your hair" LADOR showcased its popular Perfume Hair Oil series at the event. Its elegant, fragrance-like scent and lightweight, non-greasy texture attracted many visitors. Attendees appreciated the ability to care for their hair while enjoying a luxurious scent, with many commenting, "I want to use this every day" and "It lifts my mood." The unique hair care experience offered by LADOR generated significant interest. ◾️ Signature treatment 'Hair Fill-Up' The event also featured 'Hair Fill-Up,' an intensive treatment enriched with high-concentration