When was the "SNS Insight Lab." established and what is its main purpose?

It was established in December 2024 to scientifically elucidate the principles and laws of user insights on SNS.

Who advises the "SNS Insight Lab." according to the article?

It is advised by Professor Yoichi Mototake from the Graduate School of Social Sciences at Hitotsubashi University.

What did the researchers use to measure participants' brain activity during the experiment?

The researchers used a 3 Tesla MRI scanner to measure brain activity while participants watched SNS short videos.

What types of videos did the participants watch during this research experiment?

The participants watched short videos related to beauty products from Instagram Reels and TikTok Short Videos.

What demographic group was selected as participants for this experiment?

The demographics of the participants in this experiment were women aged 20-40.

AI News NQ Analysis

Trenders' "SNS Insight Lab." x Hitotsubashi University Brain Science Research Center Announce First Results of Joint Research Using MRI Scanner

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AI Summary (NQ-processed)

Trenders' "SNS Insight Lab." and Hitotsubashi University Brain Science Research Center have announced the first results of their joint research on the effects of SNS short video viewing on brain activity using an MRI scanner. The study identified brain activity differences related to purchasing intentions for beauty products, providing insights for marketing.

AI Analysis

Frequently Asked Questions

Q: When was the "SNS Insight Lab." established and what is its main purpose?: A: It was established in December 2024 to scientifically elucidate the principles and laws of user insights on SNS.
Q: Who advises the "SNS Insight Lab." according to the article?: A: It is advised by Professor Yoichi Mototake from the Graduate School of Social Sciences at Hitotsubashi University.
Q: What did the researchers use to measure participants' brain activity during the experiment?: A: The researchers used a 3 Tesla MRI scanner to measure brain activity while participants watched SNS short videos.
Q: What types of videos did the participants watch during this research experiment?: A: The participants watched short videos related to beauty products from Instagram Reels and TikTok Short Videos.
Q: What demographic group was selected as participants for this experiment?: A: The demographics of the participants in this experiment were women aged 20-40.