What are the key facts in this article?

WILLER MARKETING Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture, President: Munenori Tsujimoto), which operates the travel booking portal site "WILLER TRAVEL," conducted the "2026 Summer (Obon) Homecoming Cost Survey" targeting 1,829 WILLER members. The survey results showed that 47.1% of respondents answered "no plans to return home" for this year's Obon, indicating that about half of people are not planning to visit their hometowns during the Obon period this summer. Furthermore, 50.0%

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WILLER MARKETING Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture, President: Munenori Tsujimoto), which operates the travel booking portal site "WILLER TRAVEL," conducted the "2026 Summer (Obon) Homecoming Cost Survey" targeting 1,829 WILLER members. The survey results showed that 47.1% of respondents answered "no plans to return home" for this year's Obon, indicating that about half of people are not planning to visit their hometowns during the Obon period this summer. Furthermore, 50.0%

What is the source and date?

Source: https://prtimes.jp/main/html/rd/p/000000437.000027749.html | Date: Date unavailable

AI News NQ Analysis

[2026 Obon Travel Trends] About Half Plan 'No Return Home,' 50% of Those Returning Home Feel Increased Costs - Ideal is 'Within 10,000 Yen Round Trip,' Budget and Reality Gap Widens Due to Inflation. Era of Smart Use of Multiple Transportation Methods Begins -

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