WILLER ACROSS Inc. (headquartered in Chuo-ku, Tokyo; President and CEO: Katsushi Shukuya; hereinafter "WILLER ACROSS"), a company that creates new value through CROSS (integration) beyond the boundaries of mobility and other fields, has launched a new "Mobility × Entertainment" solution business. This service leverages transportation spaces as new customer touchpoints to support fan marketing and enhance customer experiences. This solution utilizes the WILLER Group's nationwide network of approximately 500 highway bus routes, its membership base of over 9 million users, digital content delivery capabilities, and sales channels to deliver new customer experiences throughout the pre-trip, during-trip, and post-trip journey phases. By collaborating with content owners, event organizers, local governments, tourism businesses, and transportation providers, the initiative transforms travel time itself into valuable content, enabling innovative marketing strategies. As the first initiative, a limited audio content campaign featuring the popular dance and vocal group "THE RAMPAGE from LDH JAPAN" has launched today, June 29 (Mon). In recent years, while fan-driven tourism—such as attending live events, sports games, and pilgrimage tours—has been expanding, enhancing the value of travel time and differentiating customer experiences have become emerging challenges for the transportation industry. At the same time, content owners and event organizers are increasingly seeking ways to design holistic fan experiences before and after events, drive visitors to regional areas, and foster ongoing fan engagement. WILLER ACROSS combines its content planning expertise with the transportation network, membership base, digital content distribution, and sales channels of the WILLER Group to offer a unique, end-to-end "Mobility × Entertainment" solution. Value Provided by the "Mobility × Entertainment" Solution By leveraging its nationwide transportation network and digital technologies, WI