"Rakuten Travel" Announces Travel Trends for Golden Week 2026
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Rakuten Travel, a travel booking service operated by Rakuten Group, has announced its travel trends for Golden Week 2026, showing a 1.1x increase in domestic accommodation bookings year-on-year. Notably, female-only trips and male-female group trips saw significant growth, alongside steady international bookings for destinations like Taiwan, Hawaii, and South Korea. Emerging popular prefectures include Niigata, Nagasaki, and Toyama, driven by events, new attractions, and scenic beauty.
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