What are the main themes of the Summer 2026 trend forecast announced by Rakuten?

The two main themes are 'New Extreme Heat Countermeasures' and 'New Summer Tradition Gourmet'.

What kind of products are attracting attention as 'New Extreme Heat Countermeasures'?

Products such as 'wearable cooling armor' that directly cools the body, 'evolved cooling goods' with enhanced duration, and 'dog and cat coolers' for pets are attracting attention.

What are the 'Spicy, Sour, Cold Noodles' predicted as a summer gourmet trend?

They are noodles that combine spicy, sour, and chilled elements, such as Karamen, Sanratanmen, and cold noodles (Reimen).

What is the consumer trend regarding heat countermeasures for pets?

There is a trend to spend a higher budget on heat countermeasures for pets than on the owners' own heat countermeasures.

What trends are attracting attention in relation to sweets?

'Chilled melting-change sweets' whose texture changes depending on the thawing time and 'frozen arrangements' where unexpected ingredients are frozen are attracting attention.

AI News NQ Analysis

'Rakuten Ichiba' Announces Summer 2026 Trend Forecast

NQ Score 49/100

N1 Content Completeness 9

AI Summary (NQ-processed)

Rakuten Group has announced the 'Summer 2026 Trend Forecast' based on purchasing data and surveys from 'Rakuten Ichiba'. Against the backdrop of record-breaking extreme heat, 'New Extreme Heat Countermeasures' such as 'wearable cooling armor' that directly cools the body and heat countermeasure goods for pets are attracting attention. In addition, demand for 'New Summer Tradition Gourmet' such as appetite-stimulating 'Spicy, Sour, Cold Noodles' and highly entertaining 'Fun Somen' is predicted to expand, showing that consumers' heat countermeasures are becoming more advanced and diverse.

AI Analysis

Frequently Asked Questions

Q: What are the main themes of the Summer 2026 trend forecast announced by Rakuten?: A: The two main themes are 'New Extreme Heat Countermeasures' and 'New Summer Tradition Gourmet'.
Q: What kind of products are attracting attention as 'New Extreme Heat Countermeasures'?: A: Products such as 'wearable cooling armor' that directly cools the body, 'evolved cooling goods' with enhanced duration, and 'dog and cat coolers' for pets are attracting attention.
Q: What are the 'Spicy, Sour, Cold Noodles' predicted as a summer gourmet trend?: A: They are noodles that combine spicy, sour, and chilled elements, such as Karamen, Sanratanmen, and cold noodles (Reimen).
Q: What is the consumer trend regarding heat countermeasures for pets?: A: There is a trend to spend a higher budget on heat countermeasures for pets than on the owners' own heat countermeasures.
Q: What trends are attracting attention in relation to sweets?: A: 'Chilled melting-change sweets' whose texture changes depending on the thawing time and 'frozen arrangements' where unexpected ingredients are frozen are attracting attention.