Rakuten Books Announces Results of 'Parent-Child Reading Aloud Survey' in Conjunction with Children's Reading Week

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Rakuten Books released a reading survey of 1,354 users. The results show that while parents feel they communicate well, many struggle to secure time, with 70% reading to their kids in short, under-10-minute sessions.

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Rakuten Books released a reading survey of 1,354 users. The results show that while parents feel they communicate well, many struggle to secure time, with 70% reading to their kids in short, under-10-minute sessions.

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Source: https://prtimes.jp/main/html/rd/p/000002610.000005889.html | Date: Date unavailable

Rakuten Books, an online bookstore operated by Rakuten Group, Inc. (hereinafter 'Rakuten'), announced the results of a survey on 'parent-child reading aloud' conducted among 1,354 Rakuten Books users in conjunction with 'Children's Reading Week' (Note) starting on Thursday, April 23. Furthermore, they released a recommended picture book list supervised by 'Ren-mama', an influencer who shares ideas for picture book time and intellectual training to enjoy with parents and children on Instagram. In addition, Rakuten Books will exhibit for the second consecutive year at the 'Ueno no Mori Parent-Child Book Festa 2026', held at Ueno Park in Tokyo for two days on May 4 (Monday, Holiday) and May 5 (Tuesday, Holiday). The 'Ueno no Mori Parent-Child Book Festa' is a reading promotion event that started in 2000 as a commemorative project for the 'Year of Children's Reading'. It plans to feature book sales at special appreciation prices by publishers and host various lectures. At the Rakuten Books booth, visitors can enjoy an 'original bookmark making' experience with their children, and tote bags featuring Rakuten's official character 'Okaimono Panda' will be distributed as novelty items. ■□ Survey Results Summary □■ - Over 70% of parents feel they 'secure enough' communication time with their children. Conversely, about half voice a desire to 'make it more fulfilling'. - The mainstream approach to reading aloud is not 'long durations' but 'short durations × consistency'. Over 70% answered that their reading time per session is 'within 10 minutes'. - 90% of parents who currently read aloud answered that 'reading aloud is useful for parent-child communication', making it a positive time not only for children but also for parents. The challenges are 'securing time' and 'improving content'. - Parents and children who practice reading aloud showed a roughly 1.3 times higher sense of fulfillment in parent-child communication compared to those who do not. ■□ Survey Results Overview

Rakuten Books Announces Results of 'Parent-Child Reading Aloud Survey' in Conjunction with Children's Reading Week

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