Transit Group has officially launched "POWDERHOOD BREWING," a craft beer brand rooted in Niseko, Hokkaido. Inspired by the exhilarating atmosphere of snow mountains, the brand will host a launch event on May 29, 2026, at "dam pub" in Toranomon Hills. The event features three core products: Air Borne (West Coast IPA), First Track (Golden Ale), and Gelande Magic (Hazy IPA), offered at a special price of 500 JPY each alongside unique food pairings designed to complement their distinct flavor profiles.