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Toyota Mobility Foundation Signs Partnership Agreement with Ehime Prefecture, Matsuyama City, and Imabari City to Expand and Deepen the 'New Bicycle Culture'

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On May 28, 2026, Ehime Prefecture, Matsuyama City, Imabari City, and the Toyota Mobility Foundation signed a partnership agreement to promote the 'New Bicycle Culture' ahead of the Velo-city 2027 Ehime international conference. The initiative focuses on reducing traffic accidents through advanced technology, improving rule awareness for international tourists, and providing practical safety education for students.

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Frequently Asked Questions

Q: What is the significance for Taiwanese cyclists?
A: It is expected to create a safer and more intuitive cycling environment for Taiwanese tourists visiting the Shimanami Kaido.