'Nomination Buying' vs. 'Habitual Buying' - BAKE, Kao, and Yappli Discuss Structural Differences in Brand Strategy
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BtoB media TOYNOVA will hold a discussion event involving BAKE, Kao, and Yappli to explore the structural differences in brand strategies between 'nomination buying' and 'habitual buying.' TOYNOVA aims to evolve business decision-making through the power of inquiry.