Matsukawa Town (Mayor: Hidenori Kitazawa) in Nagano Prefecture, which celebrates its 70th anniversary this year, is launching a project to create related population using NFTs (Non-Fungible Tokens) in collaboration with SAGOJO Inc. (Location: Toshima Ward, Tokyo; Representative Director: Takuya Shinn, hereinafter "SAGOJO"), with whom it has a comprehensive partnership agreement. Starting June 30, 2026, the town will sell four types of NFTs as "resident rights" for "Minamishinshu Matsukawa 'Omoshirogari no Kuni'" (Land of Fun Seekers): "Adult Resident" (30,000 yen/year, 30 sets), "Parent-Child Resident" (50,000 yen/year, 20 sets), "Parent-Child Resident Premium" (50,000 yen/year, 3 sets), and "Traveler" (10,000 yen/year, no limit on number of people). Purchasers will receive benefits tailored to each resident status, such as delivery of local products and participation in exclusive communities and events. The aim is to strengthen relationships with existing fans of Matsukawa Town and potential related populations nationwide, using NFTs as an entry point. Benefits and community designed with the concept of enjoying "fun hunting" in Matsukawa Town, famous for fruit picking. The NFT art is an original illustration by artist Narano. Minamishinshu Matsukawa 'Omoshirogari no Kuni' https://matsukawa-omoshirogari.studio.site/ Background to the NFT Sale For local governments, creating and expanding "related population" – individuals who engage with the region in diverse ways – is a crucial policy theme, in addition to securing permanent residents. Matsukawa Town has been continuing initiatives to foster related population, such as community projects where people from outside the town participate in regional revitalization. It has confirmed that the engagement of related population has a certain effect in creating vibrancy and addressing labor shortages. However, existing projects have limitations on the number of participants and face challenges in economic sustainability, ne