Launch of "PPP Viral Entertainment," a New Entertainment Label for the SNS Era
NQ Score
50/100
AI Summary (NQ-processed)
PPP STUDIO Co., Ltd., a subsidiary of TORIHADA Co., Ltd., has officially launched "PPP Viral Entertainment," a new entertainment label for the SNS era. It aims to support diverse creative activities of creators, going beyond the conventional boundaries of music labels.
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Frequently Asked Questions
- Q: What is the name of the new entertainment label launched by PPP STUDIO Co., Ltd. and what is its primary focus?
- A: The new entertainment label is called PPP Viral Entertainment, and it primarily focuses on music and gaming businesses in the SNS era, emphasizing short videos over traditional CD or digital distribution.
- Q: Which company operates PPP Viral Entertainment and who is the president of its parent company?
- A: PPP Viral Entertainment is operated by PPP STUDIO Co., Ltd., a subsidiary of TORIHADA Co., Ltd., whose Representative Director and President is Eisuke Wakai.
- Q: What is the core concept behind PPP Viral Entertainment and what goal does it aim to achieve?
- A: The core concept is creating entertainment that instantly captivates and loops globally, with the goal of becoming the strongest entertainment label in the SNS era by focusing on viral short-form content.
- Q: What are the two main business divisions of PPP Viral Entertainment and how do they support creators?
- A: The two divisions are the Music Label, which focuses on 10-second impact music and live SNS-friendly experiences, and the Game Business 'Exotic Zone (EXZO)', which supports game creators' stable activities and innovation.
- Q: How does PPP Viral Entertainment approach music production and live events for its artists and streamers?
- A: It reverse-engineers music production from hooks to capture attention in the first 2 seconds, and designs live events that encourage video recording and sharing across social networking platforms.