Rental Kimono MySelect (operated by LIN Co., Ltd. / Kani City, Gifu Prefecture) conducted a survey among 100 guardians aged 30s to 50s regarding "What was your biggest concern when choosing a kimono?" The results were: 1st place: Price 22.0% 2nd place: Color and pattern selection 20.0% 3rd place: Dressing 18.0% "Price" received the most responses. On the other hand, color/pattern and dressing were also close, indicating that concerns about not only cost but also "whether I can choose an outfit that suits me" and "whether it will be worn properly on the day" are significant when choosing a kimono. ■ Survey Results | Biggest Concerns When Choosing a Kimono 1st Place: Price 22.0% 2nd Place: Color and Pattern Selection 20.0% 3rd Place: Dressing 18.0% *Multiple answers allowed ■ "Price" was the most common concern The most frequent response this time was "Price" at 22.0%. Since kimonos are not worn in daily life, many people expressed concerns about costs, such as: Not knowing the final cost Worried about additional charges Unsure whether to buy or rent ■ Color and Pattern Selection is also a Major Concern Following price, "Color and Pattern Selection" was the next most common concern at 20.0%. In recent years, the variety of rental kimonos has increased, and many people are undecided due to the expanded choices, citing reasons like: Which color suits my child? Want to choose a pattern that looks good in photos Want to incorporate current trends ■ Dressing Concerns Remain Strong 18.0% of respondents answered that they were concerned about "Dressing." Especially from those unfamiliar with kimonos, many voices were heard such as: Will it be too tight? Will it come undone? Will my child dislike it? It seems that many people worry about wearing it on the day, especially for their first kimono experience. ■ Perspective from a Specialty Store At Rental Kimono MySelect, we also receive many inquiries from customers such as: "Are there any additional charges?" "Which color shoul