Kimono Selection Priority Ranking 2026 | Towards an Era Where 'Price Alone Doesn't Cut It'

Q: What are the key facts in this article?

A survey by Rental Isho My Select, operated by LIN Co., Ltd., reveals that women aged 30-50 prioritize the "overall impression" over price when choosing kimonos. The trend shows a preference for natural beauty and elegant harmony over mere photogenic appeal, prompting the company to enhance ease of selection.

Q: What is the direct answer?

A survey by Rental Isho My Select, operated by LIN Co., Ltd., reveals that women aged 30-50 prioritize the "overall impression" over price when choosing kimonos. The trend shows a preference for natural beauty and elegant harmony over mere photogenic appeal, prompting the company to enhance ease of selection.

Q: What is the source and date?

Source: https://prtimes.jp/main/html/rd/p/000000056.000163515.html | Date: Date unavailable

LIN Co., Ltd. (Headquarters: Kani City, Gifu Prefecture, Representative Director: Ryugo Hayashi), which operates the kimono rental service "Rental Isho My Select," conducted a survey targeting 100 women aged 30-50 regarding "kimono wearing occasions and selection methods." The results showed that in recent years, the trend in kimono selection has strongly shifted towards emphasizing "overall impression," such as "how it looks in photos" and "whether it suits the occasion," rather than just "price." While there is a consciousness of saving due to rising prices, values such as "not wanting to regret" and "wanting to preserve beautiful photos" are also spreading. Kimono Selection Priority Ranking When asked about "points emphasized in kimono selection," the following results were obtained: 1st: Color (overall impression) 58% 2nd: Pattern (design) 49% 3rd: Price (budget) 38% 4th: Formality/Suitability for the occasion 24% 5th: Ease of rental 23% 6th: Quality/Material feel 16% 7th: Balance with surroundings (not standing out) 16% In recent years, rather than prioritizing "price alone," ● The atmosphere when captured in photos ● Whether it looks elegant ● Harmony with surroundings ● Self-expression These tendencies are becoming stronger. Emphasis on "looking naturally beautiful" rather than "photogenic appeal" The survey found that rather than "photogenic appeal" itself, ● Impression of color ● Overall softness ● Balance with family photos These aspects were more frequently emphasized. Especially in recent years, ● Beige ● Muted colors ● Pale tones Colors that "look gentle in natural light" are gaining popularity. It is believed that the trend is shifting towards emphasizing "elegant harmony" rather than "standing out flashy." Desire to balance "rationality" and "appearance" Furthermore, regarding the reasons for choosing a kimono, the results were: ● Liked the design: 38% ● Family's intention: 22% ● Few opportunities to wear: 21% ● Wanted to keep costs down: 18% In recen

Kimono Selection Priority Ranking 2026 | Towards an Era Where 'Price Alone Doesn't Cut It'

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