ROKU KYOTO, LXR Hotels & Resorts, located in Kita-ku, Kyoto and led by General Manager Masashi Araki, will host a Special Yamahoko Procession Viewing Program on Friday, July 17 and Friday, July 24, 2026. The program offers more than a chance to view the Gion Festival, a symbol of Kyoto’s history and traditional culture. Guests will also be invited to deeply experience Kyoto traditions together with maiko from Kamishichiken, Kyoto’s oldest geiko district, and artisans from Tsujikura, Japan’s oldest traditional Japanese umbrella maker. ROKU KYOTO is a luxury hotel located on the historic site where Hon’ami Koetsu, one of the founders of the Rinpa school, established an artists’ village. The hotel values passing down the artistic culture and craftsmanship inherited since the early Edo period, and this program embodies that philosophy. Program highlights include comfortable indoor viewing from a special fifth-floor seat in Kyoto Kawaramachi, where guests can also see the tsuji-mawashi turning ritual and enjoy the lavish floats often described as a “moving museum”; hospitality by maiko from Kamishichiken through ozashiki games and dance performances; a craft experience making a one-of-a-kind miniature Japanese umbrella, known as a hime wagasa, under the guidance of artisans from Tsujikura, founded in 1690; bilingual explanations in Japanese and English covering the history and highlights of the Gion Festival; and a special souvenir, the yakuyoke chimaki amulet, presented by members of the yamahoko communities. The program will be held on July 17, 2026 for the Saki Matsuri and July 24, 2026 for the Ato Matsuri. It runs from 8:15 a.m. to 12:30 p.m., from hotel departure to scheduled return, with the option to end at the venue. The viewing location is Kyoto Kawaramachi. The fee is 150,000 yen per person, including tax and service charge, and participation is limited to staying guests of ROKU KYOTO. Private bookings are also available upon inquiry. A 100% cancellation fee wi