Tokyu Department Store Revives Department Store Name: ShinQs and Hiyoshi Store to be Renamed on June 11, with Floor Renewals and Commemorative Events

Key facts

• Tokyu Department Store Revives Department Store Name: ShinQs and Hiyoshi Store to be Renamed on June 11, with Floor Renewals and Commemorative Events
• Tokyu Department Store Co., Ltd. will rename 'Shibuya Hikarie ShinQs' to 'ShinQs by TOKYU DEPARTMENT STORE' and 'Hiyoshi Tokyu Avenue' to 'Tokyu Department Store Hiyoshi Store' on Thursday, June 11, 2025, reviving the department store brand name. In conjunction, both stores will sequentially implement floor renewals and commemorative events. A new catchphrase, 'What you want today, what changes tomorrow,' and key visual have been unveiled. Plans include a beauty floor renovation, introduction of new brands, and a logo redesign for the 'Tokyu Department Store Tokyu Noren Street.'
• Source: PR TIMES
• Date: Thu Jun 04 2026 10:00:03 GMT+0900 (Japan Standard Time)

Direct answer

Tokyu Department Store Co., Ltd. will rename 'Shibuya Hikarie ShinQs' to 'ShinQs by TOKYU DEPARTMENT STORE' and 'Hiyoshi Tokyu Avenue' to 'Tokyu Department Store Hiyoshi Store' on Thursday, June 11, 2025, reviving the department store brand name. In conjunction, both stores will sequentially implement floor renewals and commemorative events. A new catchphrase, 'What you want today, what changes tomorrow,' and key visual have been unveiled. Plans include a beauty floor renovation, introduction of new brands, and a logo redesign for the 'Tokyu Department Store Tokyu Noren Street.'

Citation

Tokyu Department Store Revives Department Store Name: ShinQs and Hiyoshi Store to be Renamed on June 11, with Floor Renewals and Commemorative Events (Thu Jun 04 2026 10:00:03 GMT+0900 (Japan Standard Time)), PR TIMES

Source

PR TIMES

Date

Thu Jun 04 2026 10:00:03 GMT+0900 (Japan Standard Time)