Where in Shibuya can I experience the event?

You can experience it at three locations: Shibuya Scramble Square 6F, Shibuya Hikarie ShinQs 2F, and SHIBUYA109 Shibuya Store 1F.

Is the AI fragrance consultation free?

Yes, the KAORIUM experience is free of charge and takes about 5-10 minutes.

Can foreign tourists also enjoy this event?

Yes, since it's an intuitive experience of choosing scents and words, the language barrier is low, and many tourists can enjoy it. It's held in the easily accessible location of Shibuya.

Why is this event being held in Shibuya?

Shibuya is a major hub for the Tokyu Group and the epicenter of youth culture and the latest trends. It is the perfect location to directly approach the younger generation, who are driving the growth of the fragrance market.

Are there any special benefits throughout the Shibuya area during the event?

Yes, there is a campaign where you can receive a common novelty item (original clear pouch) at all three stores, as well as pop-up stores and makeup events exclusive to each location, allowing you to participate while enjoying a stroll through Shibuya.

AI News NQ Analysis

'Choose by Sense, Not by Brand' AI x Fragrance Experience Event to be Held for 14 Days from June 4th at Three Shibuya Beauty Area Locations Operated by Tokyu Department Store

NQ Score 50/100

N1 Content Completeness 9

AI Summary (NQ-processed)

Tokyu Department Store will hold 'SHIBUYA BEAUTY JAM THE WEEKS - Two Weeks of Fragrance,' an AI-powered scent experience event, for 14 days from June 4, 2026, at three of its beauty locations in Shibuya. The event will feature 'KAORIUM,' an AI that verbalizes scents, offering visitors a new experience to discover their favorite fragrance from 16 brands based on their own sensibilities, not by brand name. Against the backdrop of growing demand for fragrances, the event aims to attract potential customers who are unsure how to choose, and will feature influencer Noa Sato as its ambassador.

AI Analysis

Frequently Asked Questions

Q: Where in Shibuya can I experience the event?: A: You can experience it at three locations: Shibuya Scramble Square 6F, Shibuya Hikarie ShinQs 2F, and SHIBUYA109 Shibuya Store 1F.
Q: Is the AI fragrance consultation free?: A: Yes, the KAORIUM experience is free of charge and takes about 5-10 minutes.
Q: Can foreign tourists also enjoy this event?: A: Yes, since it's an intuitive experience of choosing scents and words, the language barrier is low, and many tourists can enjoy it. It's held in the easily accessible location of Shibuya.
Q: Why is this event being held in Shibuya?: A: Shibuya is a major hub for the Tokyu Group and the epicenter of youth culture and the latest trends. It is the perfect location to directly approach the younger generation, who are driving the growth of the fragrance market.
Q: Are there any special benefits throughout the Shibuya area during the event?: A: Yes, there is a campaign where you can receive a common novelty item (original clear pouch) at all three stores, as well as pop-up stores and makeup events exclusive to each location, allowing you to participate while enjoying a stroll through Shibuya.