Tokyu Department Store will begin accepting orders for its summer gifts and its first separate catalog, “Gohobi Palette,” through Tokyu Department Store Online Shopping from Friday, May 15. For last year’s summer gifts, the ice cream category recorded 110% year-on-year sales, while the eel category reached 107%, reflecting strong demand for gifts suited to the prolonged record heat. This year, the company is launching “Gohobi Palette,” a new line first unveiled for the 2025 winter gift season, as its first separate catalog in A4 format with 20 pages. Under the concept “Delicious colors to gift myself,” the catalog offers a wide range of items one would want to send to oneself, from chilled summer-colored sweets to authentic gourmet foods that require little preparation. Buyers and producers carefully selected ingredients and developed products across seven themes. The release highlights three notable angles from the seven themes, recommended products selected through tasting by Tanabe Chika of the comedy group Borujuku, known as the entertainment world’s sweets queen, and recommendation points from chefs and food gift buyers. Key points of “Gohobi Palette” include Tanabe’s tasting selections with comments published exclusively online; the launch of the first separate catalog featuring seven themes such as picture-perfect sweets, chilled summer-colored desserts, and regional travel snacks; recommendation points from chefs and buyers; order and delivery details; and new store opening and pop-up information. Tanabe’s recommended products include Imojiro Original’s “Ice Imo Karin,” a six-piece set priced at 4,500 yen. This sweet potato dessert from Aichi Prefecture has a crispy surface and moist inside, coated with the natural syrup of sweet potatoes without using sugar, and is enjoyed frozen. Tanabe commented that she loves sweet potatoes so much she even grows them in Fukuoka, and praised the product’s sweetness made only from sweet potato syrup, its crispy skin and s