Tokyo Metro, Metro Ad Agency, and unerry Launch 'Event Design Navi,' an Event Support Service Centered on Mobility Data
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Frequently Asked Questions
- Q: What is the new service being launched by Tokyo Metro, Metro Ad Agency, and unerry?
- A: The new service is called 'Event Design Navi,' and it is an event support service centered on mobility data.
- Q: When will the 'Event Design Navi' service officially launch?
- A: The 'Event Design Navi' service is scheduled to launch in March 2026.
- Q: What kind of data does 'Event Design Navi' utilize to support event planning?
- A: The service utilizes Tokyo Metro's station foot traffic data, which covers approximately 6.84 million daily passengers, and unerry's nationwide database of around 240 million IDs.
- Q: What are the main challenges that 'Event Design Navi' aims to address for urban events and festivals?
- A: The service aims to address challenges such as difficulty in accurately tracking attendance, predicting congestion, analyzing visitor attributes, and verifying promotional effectiveness.
- Q: What are the two main service menus offered by 'Event Design Navi' for the event industry?
- A: The two main service menus are 'Event Planning Support' and 'Event Reporting Support'.