AI News NQ Analysis

Tokyo Metro, Metro Ad Agency, and unerry Launch 'Event Design Navi,' an Event Support Service Centered on Mobility Data

NQ Score 56/100

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Frequently Asked Questions

Q: What is the new service being launched by Tokyo Metro, Metro Ad Agency, and unerry?
A: The new service is called 'Event Design Navi,' which is an event support service centered on mobility data.
Q: When will 'Event Design Navi' be launched and what is its background?
A: 'Event Design Navi' will be launched in March 2026. It addresses challenges in urban events such as insufficient data for attendance tracking, congestion prediction, visitor attribute analysis, and promotional effectiveness verification.
Q: What kind of data does 'Event Design Navi' utilize to support event planning?
A: The service utilizes station foot traffic data from Tokyo Metro's approximately 6.84 million daily passengers and unerry's nationwide database of approximately 240 million IDs.
Q: What are the main services offered by 'Event Design Navi' for the event industry?
A: The service offers two main menus: 'Event Planning Support,' which assists with venue selection and promotional strategies, and 'Event Reporting Support,' which provides post-event analysis of attendance, demographics, and visitor behavior.
Q: How does 'Event Design Navi' help with event planning and customer acquisition?
A: It assists in venue selection based on surrounding foot traffic and target demographics, and develops promotional strategies using transit and web advertising.