Publication of Latest Survey 'Modern Bathing Circumstances 2026' - 'Love for Bathing' Common Across All Ages, 'Shower-Only' Increases in 30s and Above Narrowing the Generational Gap

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The Tokyo Gas Urban Life Research Institute released the report 'Modern Bathing Circumstances 2026', revealing that while the love for bathing remains strong across all ages, 'shower-only' habits are increasing among those 30 and older.

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The Tokyo Gas Urban Life Research Institute released the report 'Modern Bathing Circumstances 2026', revealing that while the love for bathing remains strong across all ages, 'shower-only' habits are increasing among those 30 and older.

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Source: https://prtimes.jp/main/html/rd/p/000001423.000021766.html | Date: Date unavailable

The Tokyo Gas Urban Life Research Institute (hereafter 'the Institute') has published an urban life report titled 'Modern Bathing Circumstances 2026' (hereafter 'this report'), which summarizes the awareness and actual conditions of consumers regarding bathing. The Institute has been continuously conducting surveys on bathing and bathrooms among Japanese people, and this report compiles the results of surveys(*1) conducted in 2025 and 2026. Click here to download this report. For the Japanese, who are said to have loved bathing since ancient times, taking a bath is an indispensable culture in daily life. On the other hand, in recent years, bathing styles have been changing due to the diversification of lifestyles, the spread of digital devices, and a growing awareness of 'Cospa' (cost performance)(*2) and 'Taipa' (time performance)(*3). Compared to past surveys, this report found that while 'liking to take a bath' is common to all generations, the 'shower-only' group is increasing among those in their 30s and older. In addition, teenagers have longer bathing times, with more than 30% of teenage women using smartphones while bathing, showing differences in bathing realities across generations. Furthermore, the report clarified attitudes towards the burden of bathroom cleaning and energy-saving behavior. [Key Points of the 'Modern Bathing Circumstances 2026' Survey Results] ■ 'Shower-Only' Increases in 30s and Above, Narrowing the Generational Gap The style of 'taking only showers all year round, or mostly taking showers,' which used to be high among young people, is now increasing among those in their 30s and older. Particularly among those in their 60s, the increase from the previous survey in 2019 was significant, indicating that the generational gap among the 'shower-only' group is narrowing and that a highly efficient bathing style is taking root across a wide range of demographics. ■ For Teenagers, Bathing is 'Time for Oneself' The average bathing time for teena

Publication of Latest Survey 'Modern Bathing Circumstances 2026' - 'Love for Bathing' Common Across All Ages, 'Shower-Only' Increases in 30s and Above Narrowing the Generational Gap

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