Tokyo Gas Urban Life Research Institute Issues Latest Survey "Modern Japanese Bathing Habits 2026" - "Love for Bathing" Common Across All Ages, "Shower-Only Bathers" Increase Among Those 30+, Narrowing Age Gap
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The Tokyo Gas Urban Life Research Institute has released its latest report, "Modern Japanese Bathing Habits 2026," revealing evolving bathing customs. While a love for bathing is universal, the number of 'shower-only' individuals is rising among those aged 30 and above, narrowing the generational gap. Teenagers, especially females, spend longer in the bath, often using smartphones, indicating bathing as personal time.