SHIELDÉ (Shieldé) | Introducing a New Choice: Clothing That Doesn't Trap Heat Tokko Shoji Co., Ltd. (Headquarters: Chuo Ward, Osaka City, Osaka Prefecture; President and CEO: Keisuke Mitsu-i) will host a two-day pop-up store for its innerwear brand SHIELDÉ (Shieldé), launching in Spring/Summer 2026, at Abeno Cues Mall in Osaka on July 4 (Sat) and July 5 (Sun), 2026. This event marks the brand's second pop-up following its successful debut at Tokyu Plaza Shibuya in June, and will be SHIELDÉ's first appearance in the Kansai region. Online-Only Brand Expands to Kansai Following Strong Reception SHIELDÉ (Shieldé) is a functional innerwear brand developed under the concept of "clothing that doesn't trap heat." Until now, the brand has been sold exclusively through its own e-commerce site and Rakuten Market, with no physical retail presence. The brand's first pop-up in Shibuya allowed customers to touch the products and receive in-person explanations, deepening their understanding of the product's functionality and increasing confidence in their purchase—an experience that highlighted the unique value of physical retail. This upcoming pop-up at Abeno Cues Mall is the second event, made possible by the positive feedback received. Next-Generation Cooling Through Patented "Heat Radiation × Heat Shielding" Technology SHIELDÉ's key feature is its proprietary technology that simultaneously achieves "heat radiation" and "heat shielding," based on patented innovation. By combining "heat radiation," which efficiently releases body heat outward, with "heat shielding," which blocks external heat, SHIELDÉ delivers sustained cooling that differs from conventional contact-cooling fabrics that offer only temporary relief. A Pop-Up Where You Can Understand and Experience "Why It Feels Cool" At this pop-up, staff will provide detailed, face-to-face explanations about SHIELDÉ's technology, including: - Why it feels cool - Why the cooling effect lasts - How heat radiation and heat shielding