Toko Shoji Co., Ltd. (Head office: Osaka City, Osaka; Representative Director: Keisuke Mitsui) announced that general sales of the sports line from its innerwear brand SHIELDÉ, equipped with patented heat-release and heat-shielding technology, will begin on Friday, May 15, 2026. General sales will take place through the official online store TERAX SHOP and the Rakuten marketplace store TERAX × Merci Mimi Official Store. SHIELDÉ is a summer innerwear brand created around the concept of being “cooler when worn.” The brand introduces a new idea: clothing that does not trap heat, even during movement. Outdoor sports, training, running, and other active situations create multiple sources of stress at once, including heat, stuffiness, and ultraviolet rays. In recent years’ extreme summer conditions, conventional contact-cooling fabrics and breathability alone have become insufficient for addressing heat that builds up inside the body during exercise. SHIELDÉ was developed not as “cold clothing,” but as clothing designed to prevent heat from accumulating. The sports line further advances this concept by pursuing a design that efficiently releases body heat generated through movement while maintaining comfort. SHIELDÉ uses a proprietary blend of the company’s functional materials TERAX COOL® and NEO COLD®. The materials are blended at the powder stage before print processing and then printed onto the fabric, enabling multiple functions at the same time. This design helps suppress external heat while making it easier for heat generated inside the body to escape, maintaining comfort even during extended wear. The sports line inherits the core performance of the lifestyle line while adding design features optimized for more active movement. It supports a wide range of scenes, including running, training, and outdoor activities; uses a fit designed to reduce stress during movement; offers a lightweight feel suitable for long wear; combines UV protection with comfort; and includ