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Excel: 'Skinny Rich Shadow N' Sales Soar 220% vs Predecessor in First Month of Relaunch; New 'Transparent Mauve Color' Added

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Key facts

  • Excel: 'Skinny Rich Shadow N' Sales Soar 220% vs Predecessor in First Month of Relaunch; New 'Transparent Mauve Color' Added
  • Tokiwa Pharmaceutical Industrial Co., Ltd., part of the Noevir Group, will launch a new shade, 'SK08 (Cashmere Brown),' for its Excel brand's 'Skinny Rich Shadow N' eyeshadow palette on July 14, 2026. The product's relaunch saw first-month sales reach 220% of the previous model's average, and the new color is a permanent version of a previously popular limited edition.
  • Source: PR TIMES
  • Date: Wed Jun 10 2026 11:00:02 GMT+0900 (Japan Standard Time)

Direct answer

Tokiwa Pharmaceutical Industrial Co., Ltd., part of the Noevir Group, will launch a new shade, 'SK08 (Cashmere Brown),' for its Excel brand's 'Skinny Rich Shadow N' eyeshadow palette on July 14, 2026. The product's relaunch saw first-month sales reach 220% of the previous model's average, and the new color is a permanent version of a previously popular limited edition.

Citation
Excel: 'Skinny Rich Shadow N' Sales Soar 220% vs Predecessor in First Month of Relaunch; New 'Transparent Mauve Color' Added (Wed Jun 10 2026 11:00:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source
PR TIMES
Date
Wed Jun 10 2026 11:00:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

Tokiwa Pharmaceutical Industrial Co., Ltd., part of the Noevir Group, will launch a new shade, 'SK08 (Cashmere Brown),' for its Excel brand's 'Skinny Rich Shadow N' eyeshadow palette on July 14, 2026. The product's relaunch saw first-month sales reach 220% of the previous model's average, and the new color is a permanent version of a previously popular limited edition.

AI Analysis

Frequently Asked Questions

Q: What is the price of 'Skinny Rich Shadow N'?
A: The press release does not include pricing information. Please check the official website.
Q: Where can I buy 'SK08 (Cashmere Brown)'?
A: It will be available at the Excel official online shop, Loft, Plaza, Amazon, and other retailers.
Q: What is the difference from the previous 'Skinny Rich Shadow'?
A: The color range, luster, and adhesion have been updated, and the powder texture is smoother.