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'Excel' Launches New Shade for Popular All-in-One Serum UV Base, 'Motivate Your Skin'! Lavender Pink Color Achieves Both Rosy Cheeks and Transparency

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Excel's popular serum UV base, 'Motivate Your Skin,' introduces a new lavender pink shade.

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Frequently Asked Questions

Q: What is the new product being launched?
A: The new product is a new color, 'MT02 (Lavender Pink),' for the 'Motivate Your Skin' all-in-one serum UV base from the makeup brand 'Excel'.
Q: When will the new color be available?
A: The official release date is March 30, 2026. Pre-sale will be available on the official Excel online shop and Amazon starting March 16, 2025.
Q: What are the key benefits of 'Motivate Your Skin'?
A: It's an all-in-one product that functions as a makeup base to light foundation. It covers pores and dullness, naturally tones up the skin, and provides an 'ultimate bare skin feel' with a smooth finish. It also has a comfortable, skincare-like texture.
Q: What is special about the new 'Lavender Pink' color?
A: The Lavender Pink color is designed to achieve both rosy cheeks and transparency simultaneously. It's a bluish pink with a hint of lavender that corrects dullness while adding a healthy flush.
Q: What is the updated brand concept for Excel?
A: The new concept, effective Fall 2025, is 'Your will, is beautiful.' Excel aims to be a brand that empowers self-belief for those who wish to be beautiful in their own way, with a focus on base makeup that enhances natural beauty.