Tokai TV Broadcasting Co., Ltd. (Headquarters: Nagoya City, Higashi-ku) has supported Shikishima Baking Co., Ltd. (Pasco) in its new business development through its corporate new business support service "Edge," leading to the launch of the company's first baby food brand, "Nigipaku Friends." "Nigipaku Friends" is a baby food brand that focuses on "hand-to-mouth eating," born from the childcare experiences of Pasco's current mothers who are employees. The product "Nigipaku Friends Sanma Hamburg" will be test-marketed on the crowdfunding service "Makuake" from June 30, 2026 (Tue) to July 30, 2026 (Thu). By utilizing "Edge," which combines Tokai TV's media outreach capabilities with its expertise in new business development, an idea born from an employee's personal experience takes a step towards commercialization to support meals for parents and children. "Nigipaku Friends" Teaser Site https://www.pasconet.co.jp/nigipakufriends/ ■ Turning Employee Ideas into Businesses That Reach Society "Edge" is Tokai TV's new business support service that unearths ideas, technologies, and the aspirations of individual employees within companies and delivers them to society as new businesses. It supports companies in creating new businesses by assisting with organizing business ideas, verifying customer needs, refining products and services, and disseminating information for commercialization. The "Nigipaku Friends" brand, launched this time, was born from Pasco's "internal contest to commercialize employee ideas." In the process of verifying ideas originating from individual employees' childcare experiences against the challenges faced by consumers and refining their business value, Edge provided advice on verifying customer needs from a media perspective, how to disseminate information, and ways of thinking that are not bound by internal common sense. As a result, the launch of Pasco's first baby food brand and test sales on Makuake have been realized. Pasco Employee: Sakura Hay