TOJI Inc. (Headquarters: Setagaya-ku, Tokyo; Representative Director: Natsuki Matsuda) has launched product sales at "The Gardener," a lifestyle store in the San Francisco Bay Area, California, marking the first step in its full-scale expansion into the US market. Following the establishment of its first overseas base at the "Japan Innovation Campus (JIC)" in Silicon Valley, an initiative by the Ministry of Economy, Trade and Industry, TOJI held a pop-up event in San Francisco this past March. Based on the positive reception from US consumers interested in clean beauty and sustainability towards its wellness experiences using Japanese fermented ingredients, and confirmation of growing interest in Japanese fermentation culture itself, the company has now secured a permanent sales spot at the lifestyle store "The Gardener" in California, USA. Inside The Gardener store. "The Gardener," founded in 1984 by Alta Tingle, is a representative lifestyle store in Berkeley, California, celebrating its 40th anniversary this year. With the concept "If you want to be happy for your whole life long, become a gardener," it curates carefully selected products that enrich daily life. The store is also known for its deep respect for Japanese craftsmanship, stocking items such as Japanese handmade tools, Sori Yanagi tableware, and vintage Japanese chests of drawers. The strong resonance between The Gardener's customer base, who appreciate Japanese craftsmanship and natural materials, and TOJI's worldview has led to the commencement of its first permanent sales in the US. Sales Store: The Gardener Location: 1836 Fourth St, Berkeley, CA 94710 Business Hours: Sun-Fri 11:00 – 17:30 / Sat 11:00 – 18:00 Products Handled: Sake Kasu Bath Powder Mori -MORI- Website: https://thegardener.com/ Instagram: @the_gardener_store Exterior photo of The Gardener. "Japanese Wellness" Accepted by US Consumers At the pop-up store in March, the story behind "sake kasu" (sake lees), a byproduct of sake brewing,