Father's Day Spending Surpasses Mother's Day: Average Gift Price Hits Annual High of ¥10,426 According to Rakuten Data of 117,033 Users
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82/100
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9
AI Summary (NQ-processed)
Data analysis of 117,033 Rakuten users by Sanc Co., Ltd.'s 'Gochiso Honpo' reveals that the average Father's Day gift spending in June reached an annual high of ¥10,426. Repeat customers spent ¥15,480, which is 1.8 times more than new buyers, indicating rapid growth in the premium 'home dinner' gourmet market for fathers.
AI Analysis
Frequently Asked Questions
- Q: What is the average budget for a Father's Day gift?
- A: According to data from 2025-2026, the average Father's Day gift price is ¥10,426, the highest of the year.
- Q: What are popular Father's Day gifts?
- A: Premium gourmet gifts designed for 'home dinners', such as lobster thermidor sets, are highly popular.
- Q: What is a key trend in the Father's Day gift market?
- A: Repeat customers drive the market, spending an average of ¥15,480 because they want to upgrade last year's successful gift.