Telecy Inc., a CARTA HOLDINGS group company that provides integrated marketing communication services centered on performance-driven TV commercials, announced that it will provide end-to-end support for Antway Inc.’s rebranding of its “home-cooked meal subscription” service. The support covers production of a new TV commercial starring actor Yuko Oshima, media planning, media buying, and performance analysis. The campaign will begin airing sequentially from May 14, 2026. Antway, whose mission is to “eliminate obligations from every household,” changed the service name from “Tsukurioki.jp” to “Tsuklio” in March 2026. As lifestyles become more diverse and people increasingly prioritize how they spend time in line with their values, housework still accounts for a significant share of daily life. With the rise of dual-income households, daily menu planning and cooking have become major burdens. Antway has therefore defined a new category: “home-cooked meal subscription.” Through this campaign, the company aims to build brand awareness following the rebranding, become the top-of-mind brand in the new category, and expand the number of new subscribing households. Telecy’s support includes casting Yuko Oshima, who has strong appeal and familiarity among the target audience; developing a catchphrase that symbolizes the brand message; planning and producing the TV commercial and key visuals; selecting and buying media in Kanto, Kansai, Shizuoka, and Hiroshima based on target viewing behavior; and visualizing and optimizing campaign results through tools including the patented “Telecy Analytics.” The campaign will run across TV commercials and YouTube ads. TV commercials will air from May 14 to June 13, 2026, in Kanto, Kansai, Shizuoka, and Hiroshima, and from June 14 to July 13 in Shizuoka and Hiroshima. YouTube ads will run from May 14 to June 13 in Kanto, Kansai, Shizuoka, and Hiroshima. The 15-second commercial is titled “Leave It All to Tsuklio!” According to the creativ