TV Asahi to Launch 'RÊVE DES LUMIÈRES' Immersive Art Facility: Comprehensive Merchandising Strategy Features Over 150 Exclusive Items
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TV Asahi announces the opening of a large-scale digital art facility in Tokyo, supported by an extensive merchandising strategy designed to integrate immersive artistic experiences into daily life.
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Frequently Asked Questions
- Q: When and where will RÊVE DES LUMIÈRES open?
- A: The facility is scheduled to open on June 12, 2026, on the 8th floor of TOKYO DREAM PARK in Ariake, Koto-ku, Tokyo.
- Q: What is the focus of the first exhibition?
- A: The first exhibition will feature the masterpieces of Vincent van Gogh, including works like 'Sunflowers' and 'The Starry Night,' reimagined through immersive digital layers.
- Q: What kind of merchandise will be available?
- A: There will be over 150 types of exclusive goods, including apparel (T-shirts, hoodies), stationery, and gourmet food collaborations with brands like Antenor and Yokohama Haikara.