Why is the Japanese suit market shrinking?

The spread of remote work and the rise of office casual wear have reduced the need for suits in business settings, leading to decreased demand for ready-made suits.

What is the appeal of custom-made suits?

They offer a perfect fit tailored to individual body shapes and preferences, leading to high satisfaction. They also serve as "power suits" that boost confidence in special occasions.

Are custom-made suits expensive?

While they once had a reputation for being expensive, more accessible options like "pattern orders" have become popular, making them more attainable.

What will happen to menswear stores in the future?

Stores are expected to become smaller, some may transition to custom-order specialists, and online sales will be strengthened to improve efficiency and meet customer needs.

What should be prioritized when choosing a suit in the future?

It is recommended to choose high-quality custom-made suits that fit your body shape and purpose, or items emphasizing functionality, over mass-produced products.

AI News NQ Analysis

Suit Industry Shifts from Quantity to Quality, Driven by Custom Orders; Major 7 Companies' Sales Down Only 5%; Demand for "Power Suits" Among Youth Provides Support

Key facts

Suit Industry Shifts from Quantity to Quality, Driven by Custom Orders; Major 7 Companies' Sales Down Only 5%; Demand for "Power Suits" Among Youth Provides Support
Japan's menswear industry is undergoing a transformation from quantity to quality. In fiscal year 2025, sales for the suit business of the seven major companies decreased by 5.2% to 338.6 billion yen. However, the growing demand for custom-made suits is driving the market, supported by the need for "power suits" for important occasions among younger demographics and the popularity of more affordable "pattern order" options.
Source: PR TIMES
Date: Tue Jun 09 2026 19:00:03 GMT+0900 (Japan Standard Time)

Direct answer

Japan's menswear industry is undergoing a transformation from quantity to quality. In fiscal year 2025, sales for the suit business of the seven major companies decreased by 5.2% to 338.6 billion yen. However, the growing demand for custom-made suits is driving the market, supported by the need for "power suits" for important occasions among younger demographics and the popularity of more affordable "pattern order" options.

Citation: Suit Industry Shifts from Quantity to Quality, Driven by Custom Orders; Major 7 Companies' Sales Down Only 5%; Demand for "Power Suits" Among Youth Provides Support (Tue Jun 09 2026 19:00:03 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Tue Jun 09 2026 19:00:03 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

Japan's menswear industry is undergoing a transformation from quantity to quality. In fiscal year 2025, sales for the suit business of the seven major companies decreased by 5.2% to 338.6 billion yen. However, the growing demand for custom-made suits is driving the market, supported by the need for "power suits" for important occasions among younger demographics and the popularity of more affordable "pattern order" options.

AI Analysis

Frequently Asked Questions

Q: Why is the Japanese suit market shrinking?: A: The spread of remote work and the rise of office casual wear have reduced the need for suits in business settings, leading to decreased demand for ready-made suits.
Q: What is the appeal of custom-made suits?: A: They offer a perfect fit tailored to individual body shapes and preferences, leading to high satisfaction. They also serve as "power suits" that boost confidence in special occasions.
Q: Are custom-made suits expensive?: A: While they once had a reputation for being expensive, more accessible options like "pattern orders" have become popular, making them more attainable.
Q: What will happen to menswear stores in the future?: A: Stores are expected to become smaller, some may transition to custom-order specialists, and online sales will be strengthened to improve efficiency and meet customer needs.
Q: What should be prioritized when choosing a suit in the future?: A: It is recommended to choose high-quality custom-made suits that fit your body shape and purpose, or items emphasizing functionality, over mass-produced products.