"Flasta" (Flower Stands) a new catalyst? Florist market reaches 225.0 billion yen, increasing for the first time in 2 years. Strong performance for events due to "special feeling", expected to continue expanding by capturing "experiential consumption"

AI Summary (NQ-processed)

The florist market in Japan is projected to reach 225.0 billion yen in FY2025, marking its first increase in two years. While retail sales remain sluggish due to reduced spending on non-essentials and smaller-scale ceremonies, the market is being supported by steady Mother's Day demand and the growing popularity of "experiential consumption" such as flower stands (flasta) for events and photo spots. The ability to provide "experiential value through flowers" is seen as the key to future survival and growth in the industry.